10 Advantages of E-commerce Over Traditional Commerce


Ecommerce provides an exceptional opportunity for B2B organizations to improve their customer service initiatives. Ecommerce sites can provide access to self-serve portals with customers’ account, order, history and tracking information. Through integration with an organization’s ERP system, a robust ecommerce site can display customer-specific products, services and pricing based on customer login credentials. A B2B ecommerce site with public-facing catalog pages is a powerful tool to reach new B2B customers.

That are the benefits of e-commerce development in marketing strategy in your opinion?

  • Sales on Advertising.
  • Save on Staff.
  • Save on Rent.
  • Better Targeting & More Personalization.
  • Different Traffic Streams.
  • Easily Scale and Grow.
  • A more Pleasant Customer Experience.
  • Passive Earnings.

Creating your own B2B eCommerce website can be a lot of work but it’s definitely doable if you have the time and resources. There are various platforms and tools available that can make the process easier. Shopify, for example, is a platform that helps you create an online store without having to learn coding or design. Once you have a general idea of what B2B eCommerce is and how to set it up, the next step is to decide on your business model.

Report: 84% of IT leaders say their e-commerce solution has negative impact on the business

Imagine the amount of hassle you would have to face to buy both these products. While in the case of online shopping, you can purchase anything with just a few clicks and avail both the coupon and discount voucher on the same platform. The retail industry is no exception when it comes to taking advantage of technology. In fact, successful businesses are setting the bar by implementing technologies such as artificial intelligence , chatbots and voice assistants into their operations.

Why is it important to study e-commerce?

The knowledge of online stores will enable you to showcase your products effectively through electronic commerce, and E-commerce also allows companies to operate globally. That's because it allows you to put your products and services for sale in any part of the world.

So, if you’re still on the fence about the future of ecommerce, these ecommerce trends will prove to you that ecommerce isn’t just rapidly growing, it’s here to stay. And you too can include these ecommerce developments into your business to ensure steady growth of your online store. 

It has evolved to meet the changing needs of people, and to make online shopping easier for the modern day customer. When it started, ecommerce was fairly limited in its capabilities. Whether it’s customization, enhanced return policies, or improved integration, all of these changes have taken the world of ecommerce by storm. Even though one of the benefits of ecommerce is that it’s growing, physical retail still owns most of the market share.

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